Featured Podcasts

461: Dr. Noel Liu | Secure Dental Group


In this captivating episode of The Dental Marketer, Michael Arias welcomes Dr. Liu as a special guest. Dr. Liu shares his remarkable journey of starting out his dental practice and the myriad of challenges he faced while transforming it into a thriving multi-office practice. Tune in to gain valuable insights from this inspiring success story!

About Noel Liu:

Noel Liu, a graduate of NYU College of Dentistry, is a highly skilled and compassionate general dentist and co-founder of Secure Dental with multiple locations. With years of experience in the field, Dr. Liu has established a reputation as a trusted and knowledgeable dental professional.


In addition to his dental practices, Dr. Liu is also very passionate about mentoring and guiding his associate doctors in their transition from students to clinicians.  He has built a successful framework for model, mimic, and mastery flow to help them achieve their personal, professional, and financial goals and efficiencies.

Things You’ll Learn:

  • If you’re thinking about practice 2 and beyond, be sure to maximize your primary practice first!
  • Plan our your revenue breakpoints and what you will do when you reach them. Without a plan, you will lose progress while growing!
  • Know the numbers! KPIs, P and Ls, and productions and collections are essential to keep close tabs on for improvement of your practice.
  • Expanding to a new practice is 80% mindset and 20% strategy. Don’t get too bogged down in strategizing!
  • Emotional and logical decision making both have a place in business. If your decisions are too logical, it will be hard to take action. If your decisions are too emotional, you may lack to planning and strategy needed for success.
  • Try getting to know your team and their individual goals, values, and aspirations. This will help when aligning with the practices’ values and ensure a sustainable culture!